The organic sector in Middle East is developing fast. The rise of organic food & beverages in shelf space has increased by over 60% in the past 5 years according to organic-market.info. Fuelled by an ever-increasing population, the Gulf Cooperation Council countries are estimated to import more than 70% - 90% of their food requirements. As one the largest countries in the Middle East and North African region, Saudi Arabia is investing heavily in the development of the organic sector - from rural production to shelf - and identifies this as one important keys for the future.